In this marketing campaign we decided together with our customer, L’Oréal Finland, to use various digital media (incl. mobile) to create a pre-launch campaign for their Volume Shocking mascara product. The aim of the campaign is to create as much buzz around the product before its launch (due in two weeks, then its marketing […]

Two topics in particular on the blogosphere this week has cought my attention: discussion about web 2.0 and recent announcements around mobile search.
Although difficult to define precisely, web 2.0 is all about the modern, rich internet crafted by services like Google, Technorati, Flickr, del.icio.us, Wikipedia, &c, and driven by syndication and aggregation […]

Flora, an Unilever brand. The idea of the campaign is simple, but clever. Margarine is usually packaged so that under the main lid is an aluminium layer that is peeled of when opened for the first time (it keeps the product fresh). The idea of the campaign is for consumers to collect ten of these, […]

I’m writing this post regarding the finnish mobile industry in order to have some of my thoughts at this time written down. The next six months are going to be really interesting; I believe there will be a lot of M&A activity that will change the industry to some extent. At the same time, I […]