I today attended and gave a speech at a mobile marketing seminar arranged by SSML (the Finnish direct marketing association). An excellent event where most of the people working with mobile marketing in Finland were present. A big thanks to the arrangers. A lot of stuff was covered, future possibilities discussed, and great case examples […]

Sitting at Heathrow, one hour to go before boarding. Thank god for wi-fi. I visited today the good folks at JWT in London, gave them a presentation about mobile marketing in general and what we’ve been doing. It’s always refreshing to see people genuinely interested. I believe one of the biggest obstacles for mobile […]

The most common cases of mobile marketing today work in a very simple fashion: something of enough interest (an incentive) is offered to the end-user, who then starts the dialogue by texting some keyword to some shotnumber. The text ‘n win campaign is a perfect example of this. Using traditional advertising in mass […]